Nationally dedicated on a Local level!
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Let’s first take a look at why you are a musician and what you want to get out of the Music Industry.
1 - You want others to hear and enjoy the art you create.
I know, “I don’t care about being rich, I just want to make people happy!”
Ok that’s all fine and well but really?
2 - You are hoping for Fame.
OK this is more like it! Who wouldn’t want to be famous?
3 - You want to make money(At least -to live off of or better-To get rich)
Yes it would be great to be able to just do your music and not have to worry about paying your bills, but if you could make millions of dollars a year? Wow that would be GREAT!
Well one big factor in each of these dreams is success. The kind of success that that you truly can look at the goals you had set and say without a doubt, “Yes I did reach that level I wanted to.
NAD Team - Dec. 21, 2016
Pay to play. Now isn’t that crazy? This has become a cancer across the music World, but to get around it we need to understand how it started, what allows it to continue, why we feel helpless and where we can change things to help chip away at it.
Now we all know that the picture attached to this post is true. Musicians put in a lot of time, money and work to be able to pull off a great show for a Venue. Now why is it that the Venue owners think they can force us to sell their tickets to bring in people and be happy not to get any money for that and our performance? We allowed it to start, we allow it to continue, we don’t keep our minds open to options and we don’t hold true to what musicians are best at!
The other day I was sent a link to a post by a guy that broke down a few things and after reading it I have to agree with him, but that is not where it has to end.
The post I read talked about back in the day, when in L.A., Venues like the Trubador, The Wiskey A Go-Go and others first started to stake a claim on the music industry. They had all the bands playing and all of the Record Label A&R people would go there to check them out. Once the bands started to get signed and becoming famous, the Venues saw this as a way to change the deal. Instead of hiring bands to play they decided to start haveing the bands sell their tickets and even start paying to have that chance to be seen and get signed to a major label.
Now that was back in the day and, well it was L.A.! Today in local markets across the U.S.A. you find similar “Pay to Play” deals going on, and although in some big markets that may be a benefit for a musician to get seen and signed, it has infected the entire country and do even get me started with what is going on in Europe!
These days we have the internet to expose our music and the A&R reps. from the major labels can just sit on their phone looking a bands from around the World. They can even do this while in the bathroom leaving last nights dinner. We don’t need the Venues for an outlet to reach out for our dream. Now I love to play out and in the smaller Clubs because I love that close personal feeling and energy.
Why do we allow this to continue?
When we want to play at a Venue we go to them and try to get booked. They turn around a tell us that, if we don’t have a following yet or it is not big enough for them, that we will have to open for another band that is coming from another city and we will have to sell tikets to get the right to play. We really want to play that Venue so we just back down and say “OK” and forget how the musicians did it back in the day. We give up on the fact that if you practice, rehearse(practice and rehearsal that will be another blog soon) and have great music, we can build a great product that the Venue will have strong need to have us play there. That is what bands back in the day did. They did not play at the big Venues right away. They would find any place they could to play and build up their following. These days we run into so called promoters that don’t do any real promotion. They don’t drive in a crowd to see the bands play, but they do take all of the money for them selves. Now I don’t want anyone to think that I belive promoters are not needed or do a poor job but there are some out there and right now you are thinking of some.
What ever happened to self promotion? You promote the show for the promoter and headlining band. Why not do it for your self and so you can keep the money?
We forgat that the promoters do not control all of the Venues in town. I know smaller Venues may not have funds to pay you out right and they don’t have tha big name attached to it but what they do have is a Venue that has open space, electricity and drinks for you fans to consume. You bring the music and what more do you need? You just need to create a deal that works for you and this smaller Venue.
Here at “NAD” we have worked on several markets and have created many different deals that we use with many different Venues and we always pack out our shows. Some of the secrets that NAD has inside its “Music Business Resource” site help to come up with these deals.
It is time for us as the music family to stand up and make sure we are treated right. It is time to get back to the old days and sell the deal so we can get booked and paid for what we love to do!
What you talking about
Why not try anything and everything that anyone tells you or suggests? Why not take part in anything and everything that is available for FREE or at a very inexpensive cost to see what it can do for you?
If you don’t or haven’t done this are you really trying everything you can to make it?
At National Artist Discovery/NAD we can show you what the Industry does not want you to know.
Our staff gives constructive evaluations that can change what you have been doing and change your income. Now it does take you to contact us and for you to do the work but with the tips and tool we offer you will see, as many others do each year, a big change in achieving the success you want and your dreams!
OK if this fits your situation I urge you to continue but remember that it may get hard to hear because this is the biggest obstacle when it comes to reaching that success!
What are you willing to do? I mean really? Not anything sexual or anything but time and time again over, well forever, artists do not take advantage of everything that is at their disposal.
For example we offer many services that are 100% for FREE! We connect on a local level and find that most artists don’t accept what we offer because they “Know how to make it!” but year after year they continue at the same level without every achieving the success they desire. That shows us that they obviously do not know “How to make it”!
NAD Team - Jan. 25, 2016
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